CAPITANO
CREATIVE CONTENT PRODUCER
I turn ideas into content people connect with.
Overview
Marketing with No Money is an educational book designed to help small business owners market themselves effectively without relying on expensive advertising. The project combines practical marketing strategies, educational content and digital resources into an accessible guide for entrepreneurs.
Joey's Contribution Joey collaborated on the creative development of the project, helping transform an idea into a published educational resource. His work included content production, creative direction, digital resource development and refining workflows using AI-assisted tools. Responsibilities - Creative content production - Educational resource development - Branding and visual consistency - Website content - AI-assisted workflows - Project collaboration Outcome The project resulted in a published book, companion educational resources and supporting workshop materials designed to help small business owners market their businesses more effectively. Skills Demonstrated Brand Development • Content Creation • Educational Design • Publishing • AI-Assisted Content • Project Coordination
Overview
The Ballarat Library Workshop Series is a collection of practical business workshops designed to help small business owners build confidence in branding, marketing and digital content creation. The series combines educational resources, presentations and interactive activities to make complex marketing concepts accessible and actionable.
Joey's Contribution Joey collaborated on the creative development of the workshop series, contributing to presentation design, educational resources, digital content and visual storytelling. He helped transform complex ideas into engaging learning experiences through thoughtful design, practical resources and AI-assisted creative workflows. Responsibilities: - Presentation design - Educational resource development - Workbook and worksheet design - Visual storytelling - Branding and graphic design - Digital content creation - AI-assisted content development - Creative collaboration Outcome The workshop series equipped local business owners with practical marketing skills through engaging presentations, professionally designed resources and hands-on learning activities. The project demonstrates Joey's ability to develop educational content that is both visually engaging and easy to understand. Skills Demonstrated Presentation Design • Educational Design • Content Creation • Graphic Design • Brand Development • Canva • AI-Assisted Content Creation • Creative Collaboration
Overview
Funked Up is an independently produced music release that showcases Joey's end-to-end creative capabilities, from songwriting and music production through to release strategy, multimedia content and digital marketing. The project combined technical music production with creative direction to deliver a complete independent release across audio, video and digital platforms.
Joey's Contribution Joey conceived, wrote, arranged, performed, recorded, engineered and produced Funked Up, playing every instrument featured on the track. Beyond the music itself, he led the creative direction of the release, coordinating licensing, distribution, music video production and the broader marketing campaign to create a cohesive launch across multiple platforms. Responsibilities - Songwriting and composition - Musical arrangement - Performance of all instruments - Recording and audio engineering - Music production - Mixing and production oversight - Creative direction - Release planning and strategy - Licensing and distribution - Music video production - Coordinating videographers and creative collaborators - Behind-the-scenes content creation - Social media and promotional content - Campaign management Outcome Funked Up was successfully released alongside a professionally produced music video and coordinated promotional campaign. The project demonstrates Joey's ability to take a creative concept from initial idea through to a polished commercial release, combining technical production expertise with creative leadership and strategic marketing. Skills Demonstrated Music Production • Audio Engineering • Songwriting • Multi-Instrumental Performance • Creative Direction • Project Management • Campaign Strategy • Video Production • Digital Marketing • Content Creation
Overview
For more than a decade, Joey has written, recorded, produced and engineered original music across a range of independent projects. His experience spans every stage of the production process, from songwriting and arrangement through to recording, editing, mixing and final production. Working independently and in collaboration with other artists, he has developed a broad skill set that combines technical expertise with creative storytelling.
Joey's Contribution Joey has worked as a songwriter, multi-instrumentalist, producer and recording engineer, managing every aspect of music production from initial concept through to finished recordings. His hands-on approach includes composing, arranging, recording, editing, engineering and producing music, while collaborating with artists and creatives to bring projects to life. Responsibilities - Songwriting and composition - Musical arrangement -vMulti-instrumental performance - Recording and audio engineering - Music production - Vocal production - Editing and mixing - Studio workflow management - Creative collaboration - Production planning - Technical problem solving -bIndependent project management Outcome Over more than a decade of independent music production, Joey has developed a versatile combination of creative and technical skills that extend well beyond music. His experience demonstrates an ability to manage complex creative projects, solve technical challenges and deliver high-quality work from concept through to completion. Skills Demonstrated Music Production • Audio Engineering • Songwriting • Multi-Instrumental Performance • Recording • Editing • Mixing • Creative Collaboration • Project Management • Creative Problem Solving
Overview
THNGS Creative Studio partners with small businesses, entrepreneurs and community organisations to develop brands, create engaging content and deliver practical marketing solutions. Projects range from brand strategy and website development to educational resources, presentations, digital content and AI-assisted creative workflows.
Joey's Contribution As Creative Director and Content Producer, Joey collaborates on the development of commercial creative projects from concept through to delivery. His work combines strategy, design and content production, helping clients communicate their ideas through strong branding, engaging digital experiences and practical marketing resources. Responsibilities - Creative direction - Brand identity development - Website design and content - Graphic design - Presentation design - Educational resource production - Copywriting and content editing - AI-assisted content creation - Creative strategy - Client collaboration - Digital marketing assets - Project coordination Outcome THNGS has produced a growing portfolio of commercial and educational work, including published resources, business workshops, websites, presentations, marketing campaigns and brand identities. The studio demonstrates Joey's ability to deliver creative solutions that combine strategic thinking, technical execution and compelling visual communication. Skills Demonstrated Creative Direction • Brand Development • Content Strategy • Graphic Design • Website Design • Content Production • Copywriting • Canva • Wix • ChatGPT • AI-Assisted Workflows • Client Collaboration
Overview
The Capitano Collective is an independent lifestyle apparel brand focused on combining minimalist design with meaningful storytelling. The project brings together brand identity, apparel design, product development and digital content to create a cohesive brand experience across physical products and online platforms.
Joey's Contribution Joey co-founded and led the creative development of the brand, shaping its visual identity from concept through to product design and digital presentation. His work included branding, apparel design, content creation, creative direction and marketing, helping establish a consistent brand aesthetic across merchandise, social media and promotional materials. Responsibilities - Brand identity and creative direction - Apparel and merchandise design - Product development - Content creation and photography - Social media and marketing assets - Website content and digital branding
